When the market gets tough and client work is drying up, do you push or pivot to achieve success in a consulting business? 2020 has certainly imposed business design challenges on all of us in many different ways. How are you managing? What is it exactly that separates the top 10% from the rest of the industry? In this episode, Jay shares her five key strategies (all begin with P!) for sustaining a profitable consulting or coaching business. For resources, go to jayallyson.com/podcast.