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Today, we are going to talk about the mysterious topic of sales DNA.

What do we mean by sales DNA? It's understanding people at a deeper level, and understanding the key capabilities, their inherent preferences, the attributes, and the abilities that make individuals predictors of performance.

The basic premise is that there are some inherent preferences that are probably a mixture of nature and nurture.

If you think about a person as an iceberg, the bit that we can see is the bit that we tend to work with, for the most part. People are hiding, or even not aware of some of the things that are below the surface.

In this episode, we are going to dive into the complexities of sales DNA and look at some of the problems of not understanding what it is, both in the hiring and training of salespeople.

We will talk about how we can overcome those problems, and also, we are going to share with you some of the things that we've noticed, what the data shows, and what's it made us aware of.

We really want to get a lot deeper than a lot of the industry does when it looks at people and reasons for performance so, there is a lot to talk about regarding sales DNA.

Listen to this episode to get to know yourself and your team at a deeper level, not only your existing team but people you might bring on. There is a deeper level than what you see on the surface and understanding what are the traits that lead to top performance in your team is an enormous advantage over your competitors.


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