083- Combating a Competitive Threat from a New Market Entrant
Aug 9, 2019 ·
21m 44s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and...
show more
What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and deep marketing pockets? Here's an actual story of a local dry cleaners who suddenly found themselves competiting with a new test retail store from P&G.
Successful local businesses can face threats from new businesses who see how well they're doing and want in on the action. This can happen with franchises. This episode discusses a case study and talks about how to survive.
show less
Successful local businesses can face threats from new businesses who see how well they're doing and want in on the action. This can happen with franchises. This episode discusses a case study and talks about how to survive.
Information
Author | Steve Smith |
Organization | Steve Smith |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company