Tim Moyer, CEO of Moyer Entertainment Group and the Temecula Valley Music Awards and Joanna Pearl, Director of Communication for the TVMA talk about the TVMA's short term goal of funding the Murrieta Mesa High School music program and the long term goal of raising money and awareness for local schools. They talk about plans to expand into a music festival and talk about striving to keep the TVMA's a non-biased event, with judges comprised of like-minded people who know the business, know real talent and aren't likely to turn the event into just another popularity contest.