11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter
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Description
Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not...
show moreIn this episode, Fabian and I talk about how you can create a brand that everyone falls in love with. We talk about three of his eight brand traits that will help any business transform into an admired brand. They are Story, Delight & Solidarity.
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Author | Yvonne Ivanescu |
Organization | Yvonne Ivanescu |
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