What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and real-world experiments?

In this episode, Juliana and I talk about the power of using design thinking in branding, specifically addressing each of the five stages of Design Thinking, which are Empathise, Define (the problem), Ideate, Prototype, and Test. We also talk about how Juliana implemented all five of these steps working with a limousine company during her time as an MA student studying Brand Management at Macromedia University in Berlin.


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