In this episode, Cameron is joined by Steve Anderson, author, entrepreneur, and public speaker, and they discuss the importance of having mentors and copying genius, as well as the definition of culture as the combination of beliefs, values, and processes. Steve shares a personal experience of relocating his company to improve efficiency and save time. He also emphasizes the need to codify the culture of an organization and hire and train based on that culture.

Cameron and Steve talk about the importance of building a strong culture in organizations. They include examples of leaders who go above and beyond to create a positive work environment, such as a manager who shovels his team members' driveways on snowy days. Steve emphasizes that culture is not a soft skill, but rather a hard skill that requires discipline and effort to implement. They also highlight the significance of the "who" in an organization, stating that the right people and culture can lead to success regardless of the specific vision or strategy.

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