Here we go again! We continue our Petrus Development Show Q+A series on important development topics, but we're changing things up this episode. This week, Rhen interviews Tara Doyon, director of operations and senior consultant at Petrus, and Tara shares about all things major gifts.


Together, Tara and Rhen have decades of fundraising experience, and they come together to chat about their advice for fundraisers who are working to increase their major gifts solicitation. Specifically, they discuss the following:

• What is major gifts fundraising? Does a major gift need to be a specific amount to qualify?
• Why do fundraisers go out and ask people for gifts? How do you decide who to meet?
• What is the donor cycle? What is the typical progression for a donor to go from a first time gift to a major gift?
• How do we get face-to-face meetings? Where should we hold meetings? What happens in these donor meetings?