#17 Another Cup: Covoya trade analyst, Liesa Collins, and Marketing Manager, Sam Supsky.

Jun 20, 2025 · 17m 9s
#17 Another Cup: Covoya trade analyst, Liesa Collins, and Marketing Manager, Sam Supsky.
Description

Takeaways - Sam's background in coffee started with Dunkin' Donuts and coffee milk. - Her first job in coffee was with coffee extracts. - Marketing in coffee involves a variety...

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Takeaways
  • Sam's background in coffee started with Dunkin' Donuts and coffee milk.
  • Her first job in coffee was with coffee extracts.
  • Marketing in coffee involves a variety of tasks and events.
  • The coffee industry is heavily influenced by the people involved.
  • Navigating market changes can be challenging for marketing efforts.
  • Sam values the willingness of others to share knowledge in the coffee community.
  • Covoya aims to be more present in the market and at events.
  • The importance of storytelling in marketing coffee products.
  • Sam enjoys a simple life filled with family and cooking.
  • Having pets adds joy and comfort to her home life.
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Information
Author Mike Ferguson
Organization Mike Ferguson
Website -
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