Food safety is a huge aspect of how Ghost Kitchen will control most of the digital landscape for the future and understanding the demand on a restaurant brand will be huge for both consumer awareness and brand impact. Maybe this is why we are seeing David Change make a quick exit from Reef Kitchens with reported food safety concerns.

The issue stems from reports from Business Insider and Restaurant Dive that Reef's units served undercooked food and routinely failed safety inspections. Fuku has moved to Kitchen United according to a press release.

Metaverse for restaurantsThis may be the new wild west for restaurants and how this integrates into brand building, digital payment, order placement, gamification and so much more. My deep-level reporting on my show Tech Path explores the Metaverse and the blockchain and how Web 3 could shift the sands of digital to a completely new understanding of how digital restaurants will be realized in the future. Applebees and McDonalds have tested the waters with the recent sale of NFT's and the entrance into a new creator-related Metaverse play.

The biggest point to notice here is the massive lack of awareness to what is happening in this area for technology as related to the restaurant industry - though not a surprise when I look back on how restaurants were highly unprepared for social media in 2007, the early adopters will be the winners once again.

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