4: How to Build an Upscale Brand with We the Birds Co-Founder, Natalie Knowlton
Jun 24, 2022 ·
46m 12s
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Description
AQUARIUS. ENNEAGRAM 7. GLUTEN-FREE FOODIE. BELIEVER. TRAVELER. RUNNER. ETERNAL OPTIMIST. DOER. Natalie Knowlton is the co-founder of WE THE BIRDS (a lifestyle brand + specialty French macaron bakery founded with...
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AQUARIUS. ENNEAGRAM 7. GLUTEN-FREE FOODIE. BELIEVER. TRAVELER. RUNNER. ETERNAL OPTIMIST. DOER.
Natalie Knowlton is the co-founder of WE THE BIRDS (a lifestyle brand + specialty French macaron bakery founded with her sister, Sarah Knowlton). Natalie graduated college in 2012 with a B.S. in International Business and Asian Studies and started her career in accounting and finance. In 2015, Natalie joined her sister in Dallas, TX where they started a lifestyle blog called WE THE BIRDS. The name is a nod to their transient upbringing and life in constant "flight"; the sisters grew up living all over the world including, Singapore, Australia, Venezuela, France, Cambodia, and the US. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business combining their talents and interests. Sarah’s professional background (with industry experience in fashion, design, & visual art) complemented by Natalie’s culinary prowess and business experience makes them a uniquely dynamic duo. In 2017, Natalie left her corporate career in accounting & finance to focus on WE THE BIRDS full-time. Natalie is the Macaron Director and creator of WE THE BIRDS Macarons' recipes. She leads the custom macaron production with a small team of talented bakers & decorators. Macarons are Natalie's medium for flavor innovation and creativity. She loves to craft new flavor combinations and create new designs collections with every season. Natalie currently manages all daily business operations, finances, and WE THE BIRDS' retail storefront located in Dallas, Texas.
You can find Natalie at:
@we.the.birds
@we.the.birds.macarons
natalie@wethebirds.com
www.wethebirdsmacarons.com
www.wethebirds.com
You can follow Valerie at:
@valerierocio
Or connect with Lumos Creative:
www.lumoscreative.com
valerie@lumoscreative.com
@lumos.creative
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Natalie Knowlton is the co-founder of WE THE BIRDS (a lifestyle brand + specialty French macaron bakery founded with her sister, Sarah Knowlton). Natalie graduated college in 2012 with a B.S. in International Business and Asian Studies and started her career in accounting and finance. In 2015, Natalie joined her sister in Dallas, TX where they started a lifestyle blog called WE THE BIRDS. The name is a nod to their transient upbringing and life in constant "flight"; the sisters grew up living all over the world including, Singapore, Australia, Venezuela, France, Cambodia, and the US. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business combining their talents and interests. Sarah’s professional background (with industry experience in fashion, design, & visual art) complemented by Natalie’s culinary prowess and business experience makes them a uniquely dynamic duo. In 2017, Natalie left her corporate career in accounting & finance to focus on WE THE BIRDS full-time. Natalie is the Macaron Director and creator of WE THE BIRDS Macarons' recipes. She leads the custom macaron production with a small team of talented bakers & decorators. Macarons are Natalie's medium for flavor innovation and creativity. She loves to craft new flavor combinations and create new designs collections with every season. Natalie currently manages all daily business operations, finances, and WE THE BIRDS' retail storefront located in Dallas, Texas.
You can find Natalie at:
@we.the.birds
@we.the.birds.macarons
natalie@wethebirds.com
www.wethebirdsmacarons.com
www.wethebirds.com
You can follow Valerie at:
@valerierocio
Or connect with Lumos Creative:
www.lumoscreative.com
valerie@lumoscreative.com
@lumos.creative
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Author | Valerie Rocio |
Organization | Valerie Rocio |
Website | - |
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