Transcribed

578 | What Does Expertise Look Like in the Eyes of Google?

Mar 16, 2023 · 41m 34s
578 | What Does Expertise Look Like in the Eyes of Google?
Description

Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness,...

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Chris Long and Erin Sparks sit down to discuss expertise, and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T and several other SEO categories. As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google's algorithm and web technology. Learn everything you need to know about expertise online on this episode of the EDGE!
  • [00:02:55] Reintroducing Chris Long 
  • [00:03:08] Entity Mindset
  • [00:08:00] Google is a Kid Thirsty for More Knowledge
  • [00:09:59] E-E-A-T
  • [00:12:13] Authors Should be Subject Matter Experts
  • [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
  • [00:15:26] What is an Information Gain Score?
  • [00:19:03] Freshness
  • [00:23:18] EDGE of the Web Sponsor: Wix
  • [00:24:17] Keyword Segmentation
  • [00:29:22] Experience
  • [00:32:28] EDGE of the Web Sponsor: SE Ranking
  • [00:35:41] Your Digital Resume for Google
Thanks to our sponsors! Follow Guest Would love it if you'd give us a rating on ratethispodcast.com/edge!
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Author Erin Sparks
Organization Erin Sparks
Website -
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