Transcribed

579 | Offensive vs. Defensive SEO w/ Chris Long

Mar 23, 2023 · 39m 15s
579 | Offensive vs. Defensive SEO w/ Chris Long
Description

What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his...

show more
What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives. Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal. Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!
  • [00:02:54] Reintroducing Chris Long 
  • [00:04:14] Offensive SEO vs. Defensive SEO
  • [00:07:57] Trust & SEO Priorities
  • [00:11:37] EDGE of the Web Title Sponsor: Site Strategics
  • [00:13:07] What is Offensive SEO?
  • [00:15:27] Getting Buy-in from Devs
  • [00:18:18] SEO Experimentation
  • [00:20:19] EDGE of the Web Sponsor: Wix
  • [00:23:09] The New Normal: Google Algorithm Changes
  • [00:27:41] Helpful Content Update
  • [00:31:49] EDGE of the Web Sponsor: SE Ranking
  • [00:34:48] What Bugs/Excites You About Your Industry?
Thanks to our sponsors! Follow Guest Would love it if you'd give us a rating on ratethispodcast.com/edge!
show less
Information
Author Erin Sparks
Organization Erin Sparks
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search