6 Favorite Brands of 2017 - Brands of Africa
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Description
WHAT DOES IT TAKE FOR A BRAND to truly a breakthrough in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of...
show morePart of this is the simple fact that most of these newer brands are technology companies; they provide products and services that themselves can be built almost overnight, thanks to the proliferation of smartphones, cloud computing, and fast, free, and universally accessible digital tools.
But many of these brands are also resonating on a deeper level with consumers. We wanted to get to the bottom of which companies best exemplified this—those brands that have attained the emotional resonance with consumers typically reserved for big blue-chip companies, but in a fraction of the time.
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Information
Author | Africa Business Radio |
Organization | Africa Business Radio |
Website | - |
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