Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels.

In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!

Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon

This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for watching.