A framework for changing anyone’s mind

Jun 8, 2021 · 50m 55s
A framework for changing anyone’s mind
Description

This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst....

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This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. In this episode we discuss his framework for changing anyone’s mind.
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Author Growth Manifesto Podcast
Organization Growth Manifesto Podcast
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