A Senior Living “Comm-University”: A Marketing Coup and A Win-Win-Win-Win for All Involved

Aug 7, 2019 · 22m 12s
A Senior Living “Comm-University”: A Marketing Coup and A Win-Win-Win-Win for All Involved
Description

The “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100%...

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The “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100% occupancy with a waiting list. But even more than that, it enhances residents’ sense of purpose and joy, connects children in meaningful ways with elders, solidifies relationships with residents’ families, and is a source of pride for management and staff. Listen as program coordinators Tony Fisher and Julia Agee detail how it’s done.
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Author Senior Living Foresight
Organization Senior Living Foresight
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