Maddalena Amoruso is a Data Officer and data scientist applied to business who, in the course of the episode, reflects on topics related to her profession but also to current events. In three points, Amoruso explores the opportunities for integration between artificial intelligence and customer journey, including the future of generative AI in interacting with interfaces and services. Relevant space also on the link between data streams, big data analytics and machine learning techniques to understand the best customer journeys, as well as the importance of the ability to motivate and inspire a workteam to achieve significative goals.