Advertisers Spending Less Than Expected on Fall TV

Aug 14, 2014 · 3m 25s
Advertisers Spending Less Than Expected on Fall TV
Description

Upfront commitments for television advertisements are down this year for the first time since 2009. And it's not just the broadcast networks that are taking a hit — ad spending...

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Upfront commitments for television advertisements are down this year for the first time since 2009. And it's not just the broadcast networks that are taking a hit — ad spending for cable is down 4.7 percent. Even though total upfront advertising spending fell 6.1 percent, there's still $18,125 billion in ad dollars confirmed for fall television.
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Author KCRW
Organization KCRW
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