The AEF is the ANA Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society.

According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

Today we discuss the future of marketing leadership, a “curricula for modern marketing,” and how marketers can connect with professors and students to ensure that the next generation is inspired to enter the business… and literally make a difference.