The future of car sales distribution is rapidly changing. In this video, we sit down with Peter Viljoen, CEO of Sydsen, to discuss the emerging direct-to-consumer model pioneered by Mercedes and BMW in South Africa. Viljoen provides insightful commentary on this bold experiment where automakers have opted to sell directly to buyers rather than solely through traditional dealerships. He explains how this model provides manufacturers greater control over the customer experience while leveraging dealers for delivery logistics. According to Viljoen, early results demonstrate success. By owning the sales process, Mercedes and BMW can better convey their brands' values and more closely align sales interactions with corporate messaging and standards. This leads to increased customer satisfaction. Additionally, Viljoen explores the larger implications of this distribution shift. He predicts direct sales will expand as technology provides new ways for buyers to educate themselves and purchase vehicles. However, he cautions that dealers will remain vital for servicing cars and providing local inventory. Viljoen stresses that the future of car sales will require automakers, dealers, and customers to adopt new mindsets. Companies must balance direct-to-consumer priorities with dealership relationships. Meanwhile, dealers must embrace new roles. Customers must get comfortable purchasing big-ticket items online. Overall, this is a thought-provoking conversation about the evolving auto sales landscape. Viljoen provides knowledgeable perspectives on the innovative direct-to-consumer model and its disruption of the entrenched dealer distribution system. His insights help make sense of this retail transformation that promises to empower buyers in new ways.
Sponsor: PrixCar Fleet Services https://prixcar.com.au/services/fleet…​ Production and editing by Ky Sinclair.
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