The behind the scenes world of radio is no Wizard of Oz. It only seems like there's someone behind the curtain.
I've always believed anyone can be an on air talent. But not everybody has the mindset to step into the entire twenty four hour picture.
Someone has to write and produce the commercials. Without them... there is no morning show.
Who are the golden vocals, magical imaginations, the solid line down the center of a stations presentation? Creating at levels that not only protect the image of the business but keeps listeners attracted to the advertising without pushing them to the competition for another favorite song?
In part five of Radio's Warriors...it's the first of several hook ups with major market voice over actor and producer Andy Safnauer whose abilities with sound stretch across America and back.