This is an episode of App Growth Talks, interviews with experts on mobile marketing and growth. This episode’s special guest is Jevgen Tarasenko, Head of ASO at Tilting Point. Jevgen is an expert on mobile gaming, app store optimisation and growth.

From this interview, you will learn everything about promising genres in mobile gaming, how to scale with creatives, steps before a new game title’s launch, if it’s possible to re-use visuals, what Jevgen thinks of Apple Search Ads, how ASO interacts with UA, whether it affects lower funnel metrics and much, much more!