Autoline This Week #2212: The Psychology of Painting Cars Different Colors
Apr 12, 2018 ·
26m 48s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes...
show more
Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we’re joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they’re in.
show less
Information
Author | Autoline |
Organization | Autoline |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company