Balancing Tradition and Technology in Agriculture Marketing
Nov 7, 2023 ·
58m
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Description
The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space....
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The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it.
Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn’s unconventional career journey - with beginnings in electrical engineering - saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host Kyle A.Turner invited Rosalyn for a conversation on the podcast.
Listen in as Kyle and Rosalyn discuss:
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Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn’s unconventional career journey - with beginnings in electrical engineering - saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host Kyle A.Turner invited Rosalyn for a conversation on the podcast.
Listen in as Kyle and Rosalyn discuss:
- Misnomers and misunderstandings about technological advancement in agriculture today
- The ubiquity of digital marketing and what it looks like in agriculture
- The importance of identifying your audience, and meeting them where they are across digital platforms
- How recent evolutions in the ag industry are driving changes to the marketing around it
- The power and potential of AI tools on the digital marketing landscape
Information
Author | Sweet Fish |
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