“Insights aren’t just for marketing. They’re for the whole business”. 

And that’s precisely why it’s essential to be a business intelligence expert.
In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth. 

We also discuss: 

• Why it’s essential to tailor innovation to brands and portfolios
• The importance of leveraging existing knowledge to drive commission better research
• Why business performance analytics should be priority #1 for insights teams