Have you ever wondered about the role copywriting plays in getting more leads for your business?

Join me for Episode 6 of Lead Generation Unleashed

●How can you overcome the greatest challenges in lead generation?

●How do you know when you have a winning offer?

●How can you position yourself as the best solution - one your customers will turn to again and again?

Steve Slaunwhite is here to tell us all about what’s working now in the world of B2B lead generation.

Steve Slaunwhite is North America's foremost B2B copywriting expert. His insights have been featured in hundreds of publications, including The Wall Street Journal, Advertising Age, and Direct Marketing News, as well as his many books, including The Everything Guide to Writing Copy and The Wealthy Freelancer. Steve is also one of the most popular copywriting trainers in the business, leading dozens of workshops each year at events and at companies across the country. On the personal side, Steve is a proud suburbanite who loves cycling, kayaking, and hanging out with his family.

Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.

Hit the play button and join us now!

“Test. Never be satisfied with poor results. Always test.” - Steve Slaunwhite
What You’ll Hear About:

●The two marketing fundamentals that make up the biggest challenges in Lead Generation (1:52)

●What to AVOID in your lead generation process - do this too early and you’ll kill sales (2:47)

●How independent service providers can get more leads using big company models (4:51)

●The two criteria you must satisfy for a winning offer (6:03)

●Steve’s breakthrough webinar experiment - companies love this! (7:27)

●Tried and true content buyers want to see before making a decision (8:21)

●The biggest time waster in Lead generation and what you can change to STOP losing money and DOUBLE your results (11:14)

●Why a strong offer can fail - and how to position yourself as the best solution (13:24)

●Two tests that boost results for any kind of lead generation (19:21)


“... if you've made an eBook on how to get cheap vacations in the Bahamas and you're a forklift truck manufacturer, okay, you might generate a lot of leads, but all those leads are just going to be interested in cheap vacations in the Bahamas ... your offer has to point to you.” - Steve Slaunwhite

Resources Mentioned in This Episode:

Remember to visit www.copywritingtrainer.com to learn all about Steve, his programs and services

Thank you for tuning in today!

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MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License