In Becoming an Expert in Your Field and Stop Hiding, Chrisitna talks about the importance of you understanding how important it is to recognize that you are an expert and leader in your field. Conscious minded business owners relish in the stigma that sales is wrong or unnatural. Chrisinna talks about an approach called natural enrollment where you engage with people based on what you're passionate about. This doesn't require the uncomfortability that arises when you are forcing someone to buy into what you are selling or the service you are providing. Recognizing that you have something to say will help you go towards the things that feel natural and a part of your purpose. If sales isn’t your thing, try approaching people in a different way. Another big part of this is to stop hiding and be seen. Being seen allows you to get out what your passionate about, what your working towards and the things you are accomplishing to make this world a better place even if it’s within a ten mile radius of where you live. All of it matters. A way that you can work on being seen is engangin in social media like Instagram, Facebook and LinkedIn. Having a solid website is a must as well as joining podcasts, webinars and forums. All of these platforms will provide you with a space to talk about what you are an expert in.

In this episode you will learn:

1. Ways to stop hiding your expertise.

2. How to understand if you are afraid of sales or not and ways to turn that around.

3.What makes you an expert in your field and why it matters?

Once you overcome the fear that explaining yourself to people is salesly, you’ll begin to realize that what you have to share and offer is a passion that you know is making a difference. Try to approach each new conversation this way and allow others to feel why what you do makes a difference.