Brian interviews Alex Tilley. Alex searched high and low for a durable sailing hat that matched his passion for the outdoors. So, he embarked on a journey and took it upon himself to create what has now become a global symbol of adventure as he became internationally famous for the crown of his creations: a Canadian-made cotton hat sold with an owner’s manual, insurance policy, and lifetime guarantee. As the founder of Tilley Endurables, he became a Canadian icon when his self-proclaimed “persnicketiness” for quality earned him a devout following. A quirky and complex personality, Tilley provided top-quality travel and outdoor clothing.

Then he speaks with Nancy Beal, who recenltly chronicled the extraordinary journey of Alex in her book "The Endurable Alex Tilley". Nancy Beal offers an intimate and compelling exploration of the life and legacy of Alex Tilley, the visionary entrepreneur and founder of the Tilley Endurables brand. Known globally for its iconic hats and durable outdoor gear, Tilley's story is not only one of business success but also of resilience, innovation, and determination. The book is a must-read for fans of biographies, business enthusiasts, and anyone intrigued by the story behind one of Canada’s most iconic brands. It is now available in bookstores and online.