As someone who is building her business in the online space, you need to be everywhere all the time. In an ever-changing social media world, new trends come and go constantly.

New platforms are developed, created, and rolled out daily. And the early adopters get MASSIVE traction and visibility, because they are paving the way for an entirely new demographic of people to enter into a platform.

And while we may moan and groan about algorithm changes, or the newest social network that we HAVE to be on, or the features that get added or taken away at a moment’s notice, these changes and new trends are actually a really good thing.

Because, it means that there is no one “right” way to do business, especially in the online space. You don’t HAVE to be on Facebook if you don’t want to. Do you HATE Instagram? Don’t be on it.

But do know, and this is the important thing here, that you have the potential to NOT find your ideal client by not hanging out in established or even new social media networks. I think we can all get behind the idea that we need to put blinders on and stay in our lane, but I also think we can all get behind that early adaptors, win.

QUICK TAKEAWAYS:

Go into a new platform with a strategy. If you’re not willing to take the time to learn, see what’s working, analyze numbers, and then adjust, you’re on the fast track to burn out and frustration. Instead of crossing your fingers, throwing spaghetti at the wall, and hoping it sticks adjust, tweak, and implement again and again.

Constant content creation is a slippery slope. Develop a strategy to re-use your content in a way that is effective and doesn’t require more of your time.

Choose your next platform by considering what parts of the platform you can automate.

RESOURCES:

Get signed up for the Clients on Automate Training Series to learn how to attract clients to you through a streamlined, results-driven, heart-centered marketing approach. Visit this link to get registered: https://bit.ly/clientsonautomate

Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness, workout at home, app, Fit On! Use code ALLISONHARDY50 at checkout! Visit: https://fiton.app/fitmom

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity

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LOVE THE PODCAST?

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Music courtesy of www.bensound.com.