Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal
Jun 4, 2024 ·
34m 53s
![Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/38251f5e687bc50f2b029dc3d3709db2.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community. Drawing from her...
show more
Taking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.
Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers.
Join us as we discuss:
show less
Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers.
Join us as we discuss:
- Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposes
- How Brookly Dehli co-manufactures with co-packers while maintaining high-quality products
- The importance of building a solid and supporting community before launching on a large scale
- How large retailers leverage social media platforms to introduce new products onto their shelves
Information
Author | Sweet Fish |
Website | - |
Tags |
-
|
Copyright 2024 - Spreaker Inc. an iHeartMedia Company