Building a Brand for Technical Products with Twilio

May 8, 2019 · 28m 27s

Description

Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the...

Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers -- ahh, the dream, right?). But what if your product is highly technical in nature? How do you market to technical people when your marketers are definitely not? And how do you balance the need to target enterprise decision-makers and frontline developers and technical team leads? All that and more in this episode, featuring the CMO of tech giant Twilio, Sara Varni.

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