Building an Online Community Around the Love of Food
Nov 10, 2019 ·
30m 59s
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Description
How do you transition an online dating site for foodies into a consumable products brand? Our guest, Luvafoodie.com founder Michelle Mazzara, shares her spicy startup story! In 2014, Michelle decided...
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How do you transition an online dating site for foodies into a consumable products brand? Our guest, Luvafoodie.com founder Michelle Mazzara, shares her spicy startup story!
In 2014, Michelle decided to follow her dream and launched Luvafoodie.com, a brand for single foodie folks to meet.
While Michelle had strong marketing and branding skills from her 20+ year career in product marketing, she was definitely challenged to figure out how to build a website and create an online community.
As many founders experience, once Michelle launched luvafoodie, she saw opportunities to include consumable brands and began adding products to her marketing strategy.
She quickly realized sharing products and brands was more in alignment with her core skills, and so she shifted the website from a dating website to a social website for all people who want to share in their love and passion for food and beverage.
In 2016 Michelle was diagnosed with heart disease and due to complications from surgery, she suffered a heart attack. This changed her life and her perspective of what she really wanted to do with the brand and her vision for the company.
Michelle shares her journey of transparent transitioning with her brand, while building a vibrant, online community, including:
•Building a brand by emotionally connecting with customers
•Creating a jingle for Luvafoodie
•Leveraging social media to build an online presence and business to 25,000 visitors/day
•Shipping directly to customers and stores
•Thriving with heart disease
•Mindset hacks for managing isolation and uncertainty
Please visit the Luvafoodie website to learn more: https://luvafoodie.com/ and join the foodie fun on social media via:
Twitter: https://twitter.com/luvafoodie
Facebook: https://www.facebook.com/CEO-Owner-Luvafoodie-1605274989725227/
Instagram: https://www.instagram.com/luvafoodie/
LinkedIn: https://www.linkedin.com/in/michelle-mazzara-83853b7/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥
show less
In 2014, Michelle decided to follow her dream and launched Luvafoodie.com, a brand for single foodie folks to meet.
While Michelle had strong marketing and branding skills from her 20+ year career in product marketing, she was definitely challenged to figure out how to build a website and create an online community.
As many founders experience, once Michelle launched luvafoodie, she saw opportunities to include consumable brands and began adding products to her marketing strategy.
She quickly realized sharing products and brands was more in alignment with her core skills, and so she shifted the website from a dating website to a social website for all people who want to share in their love and passion for food and beverage.
In 2016 Michelle was diagnosed with heart disease and due to complications from surgery, she suffered a heart attack. This changed her life and her perspective of what she really wanted to do with the brand and her vision for the company.
Michelle shares her journey of transparent transitioning with her brand, while building a vibrant, online community, including:
•Building a brand by emotionally connecting with customers
•Creating a jingle for Luvafoodie
•Leveraging social media to build an online presence and business to 25,000 visitors/day
•Shipping directly to customers and stores
•Thriving with heart disease
•Mindset hacks for managing isolation and uncertainty
Please visit the Luvafoodie website to learn more: https://luvafoodie.com/ and join the foodie fun on social media via:
Twitter: https://twitter.com/luvafoodie
Facebook: https://www.facebook.com/CEO-Owner-Luvafoodie-1605274989725227/
Instagram: https://www.instagram.com/luvafoodie/
LinkedIn: https://www.linkedin.com/in/michelle-mazzara-83853b7/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.
You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter
Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit
Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥
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