Today on Adeptus On-Air, host Michael Hoffman chats with Pete Romano, the owner and chief solutions architect of Segwik—a business automation company dedicated to providing digital tools for small businesses. Pete shares his journey from a childhood love of music to a successful career as a jingle writer for major brands like Sudafed and the Budweiser Beer Frog. Shifting from the world of jingle writing to technology, Pete discusses his passion for assisting small businesses, citing creativity as a major component of providing customizable digital services. He explains how Segwik's unique approach to supporting small business owners is through simplifying time-consuming tasks and offering ongoing customer support throughout the software adoption and consulting process. Tune in to hear Pete's story of creativity and business automation artistry and to learn what Mike and Pete’s favorite catchy jingles are.