We’ve all had negative sales experiences, and we all have stereotypes of salespeople come to mind when we think about sales. Even those of us in sales are aware of those stereotypes, and that can bring on a lot of anxiety and uncertainty about how to handle sales’ situations in our own businesses. But if you are a business owner, you are in sales and sales matter to the success of your business. So, how do you become the type of salesperson you would want to work with? How can you create positive interactions with potential clients?

There is so much to know when it comes to being a great salesperson, and it’s important to know you don’t have to be smarmy to be successful. Like many other things in business, it comes down to educating yourself on the strategies that will empower your success.

On the other hand, if you decide to hire a salesperson, there are some things every business owner should consider. How do you structure the compensation for that position? What traits and behaviors do you look for in someone who will be representing your business and brand - and helping it grow? It all matters if you want that person to truly be an asset to your business.

In this episode of Productivity to Profit, Cathy talks with Ag Sales Professionals Trainer & Coach Greg Martinelli, who shares his wisdom earned from over 24 years in sales.

http://www.gregmartinelli.net

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