In today's world, CGI (Computer Generated Imagery) is changing the way we launch cars. For car companies, CGI is not only a way to create realistic video footage for launch communication; it's also a way to reduce costs and improve the overall quality of the launch videos. In this episode, we talk to Faruk Hepelvent from the Scope Studio about CGI and how computer generated imagery is changing car launches. Faruk explains about the challenges of shooting prototype cars for car launches, including high costs, risks, and time constraints. He goes into detail on how CGI can help mitigate those issues—and save money! If you work for a OEM or agency, CGI is definitely a technology worth exploring. Shooting real prototype vehicles for car launches comes with many challenges. The costs are extremely high to transport, insure, and operate one-of-a-kind vehicles. There are also major risks, as any damage or accidents with the prototypes could jeopardize the entire launch. And the tight time constraints around launching a new model make it difficult to coordinate complex video shoots. This is where CGI comes in. With computer generated imagery, studios like Scope can create photorealistic CGI assets of the new vehicles. This eliminates many of the costs, risks, and logistical challenges of shooting physical prototypes. As Faruk explains, CGI opens up new creative possibilities as well. Compositing CGI models into real or virtual environments allows for more dynamic footage not feasible with traditional shoots. For any automaker or agency involved in launching new vehicles, CGI is a technology that can improve quality, reduce costs, and mitigate risks. Definitely worth exploring!