Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton
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Description
In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with https://www.linkedin.com/in/houghtondanny/, innovator and co-founder of https://www.carbonaut.co/mission/#:~:text=With%20Carbonaut%2C%20you%20get%20zero,'re%20totally%20vegan-friendly., a company specializing in low-carb bakery products. They...
show moreJoin us as we discuss:
- The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.
- The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.
- The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.
- The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.
Information
Author | Amanda Ashley |
Organization | Sweet Fish |
Website | - |
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