Cardlytics on HP Vertica Powers Millions of Swiftly Tailored Marketing Offers to
Nov 13, 2013 ·
14m 20s
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Description
Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP. The next edition of the HP Discover Podcast Series delivers an innovation case study...
show more
Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.
The next edition of the HP Discover Podcast Series delivers an innovation case study interview that highlights how data-intensive credit- and debit-card marketing services provider, Cardlytics, delivers millions of highly tailored marketing offers to banking consumers across the United States.
Cardlytics, in adopting a new analytics platform, gained huge data analysis capacity, vastly reduced query times, and swiftly met customer demands at massive scale. To learn how, we sat down with Craig Snodgrass, Senior Vice President for Analytics and Product at Cardlytics Inc., based in Atlanta.
The discussion, which took place at the recent HP Vertica Big Data Conference in Boston, is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.
show less
The next edition of the HP Discover Podcast Series delivers an innovation case study interview that highlights how data-intensive credit- and debit-card marketing services provider, Cardlytics, delivers millions of highly tailored marketing offers to banking consumers across the United States.
Cardlytics, in adopting a new analytics platform, gained huge data analysis capacity, vastly reduced query times, and swiftly met customer demands at massive scale. To learn how, we sat down with Craig Snodgrass, Senior Vice President for Analytics and Product at Cardlytics Inc., based in Atlanta.
The discussion, which took place at the recent HP Vertica Big Data Conference in Boston, is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.
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| Author | Dana Gardner |
| Organization | Dana Gardner |
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