Challenger Brands with Prentice Howe

Aug 26, 2019 · 28m 8s
Challenger Brands with Prentice Howe
Description

Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow...

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Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.
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Author The Businessology Show
Organization The Businessology Show
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