Change My Mind: Enterprise Buyers Are Just People
Nov 20, 2019 ·
17m 4s
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Description
Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common...
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Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.
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