CMOs in SaaS - Mark Kilens - CMO, Airmeet
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Description
Don't make this one an after thought! Event-Marketing is a new infection idea that is growing new business! Mark Kilens brings his experience from Drift and now Airmeet on how...
show moreWhat does Event-Led-Growth encompass?
How do we use of Event-Led-Growth in combination with your team?
How do you build structures that AREN’T ambiguous and confusing?!
In-person, post-pandemic, hybrid live & online-events & co-sponsorship events can be tapped into while acquiring new leads, deepening engagement, and relationship building. Ultimately Event-Led-Marketing leads to new revenue.
Event-Led-Growth is:
•A strategic imperative
•Going-to & growing-new market places
•Focusing on product-led growth
•Data and high-interaction moments with new leads & relationships
•Maximizing beyond sales-led growth
Event-Led Growth is not just a tactic, but a long term strategy. There is zero doubt you will walk away from this episode having a new perspective on event-marketing and be combining it within your current strategy.
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Information
Author | David Dulany |
Organization | David Dulany |
Website | - |
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