We've been talking about Content 4.0 for years and working out how it fits into Industry 4.0, also known as the Fourth Industrial Revolution. Part of our work has been to figure out what Content 4.0 means for our approaches to content strategy, engineering, and operations. This already felt a little futuristic.

But guess what? Some people have now started talking about Industry 5.0! This prompts us to consider the prospect of Content 5.0.

What might that be? Can it be made into an idea that offers us something useful?

Joe Gollner of Gnostyx Research joined us on the podcast to fill us in on what Content 4.0 is, what Content 5.0 might mean, and what you need to do to prepare your company now for what’s coming.

Some topics:

1. What is Content 4.0 and Content 5.0?
2. Joe’s view on content strategy today and why it might be wrong.
3. Does Content 4.0/5.0 force us to change our approach to content strategy
4. The relationship between content strategy, content operations, and content engineering.
5. On being a dance dad.

Link to the slides Joe refers to in the discussion

About Joe Gollner

Joe is the Managing Director of Gnostyx Research Inc. (http://www.gnostyx.com) where he specializes in providing objective and research-based guidance on the development, management, and strategic use of content technologies. In this field, he is a veteran implementer with over 30 years of experience, and he is well-known for mixing leading-edge ideas (and all too frequently concocting them) with highly pragmatic implementation tactics.

He has Masters degrees from both the University of Oxford (Literature) and McGill University (Management), blogs about Content and Management (http://www.gollner.ca), and is pursuing doctoral research into the role of AI-enabled text analytics in the management of organizations.

Where You Can Find Joe:

• LinkedIn: Joe Gollner | LinkedIn
• Company Website: https://gnostyx.com/
• Personal Website: https://www.gollner.ca/
• Joe’s bio: https://www.gollner.ca/biography.html