Content marketing in China with Art Patnaude

Jul 18, 2019 · 17m 38s
Content marketing in China with Art Patnaude
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In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global...

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In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.
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