“When people wear Chill Polish, it’ll remind them to drink Coors Light. And it’s a great reason to try Coors Light if they haven’t already.” says Ashley Kozanda, associate marketing manager for Coors Light. Seeking to build off a strong third quarter, where it combined with Coors Banquet and Miller Lite to grow a full share point in the premium beer segment, according to IRI, Coors Light continues to seek to insert itself in culture. What are your thoughts?

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