Ellie started as an Ad Ops & Traffic Manager in M8 (a US-based Digital Marketing Agency), working remote from Córdoba, Argentina in 2006 for big brands like Hertz Rent a Car, HBO, Starwood Hotels, Sony, etc., implementing online paid media campaigns.

She got curious about search marketing and SEO and started learning on the job.

Ellie will explain briefly what core web vitals are, give some improvement tips and she will show business metrics related to core web vitals we can use to demonstrate their value.

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