Craft Brew News # 64 - Coronavirus and Brizzy or Vizzy Hard Seltzer
Feb 14, 2020 ·
8m 38s
![Craft Brew News # 64 - Coronavirus and Brizzy or Vizzy Hard Seltzer](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/665bc614fa2ca6a14138389d3f69ed9d.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Craft Brew News 02/14/20 (Courtesy of Brewbound – www.brewbound.com) Future Proof Sues Molson Coors for Trademark Infringement The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson...
show more
Craft Brew News
02/14/20
(Courtesy of Brewbound – www.brewbound.com)
Future Proof Sues Molson Coors for Trademark Infringement
The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.
Austin, Texas-based Future Proof, which makes Brizzy, is seeking a jury trial, and asking the court to stop Molson Coors from using the Vizzy trademark to sell, market and distribute alcoholic beverages. The company is also seeking three times the damages outlined in the complaint plus court costs and legal fees.
Future Proof filed a trademark application for Brizzy on November, 30 2018. Brizzy launched in September 2019 in three flavors. Within 90 days of its release, Brizzy gained placements in more than 1,000 retail locations in four states: Texas, South Carolina, Georgia and Michigan. Future Proof has sold more than 10,000 cases since Brizzy’s launch.
Molson Coors plans to release Vizzy in late March. The company touts it as “the first hard seltzer made with acerola cherry, the super fruit high in the antioxidant vitamin C,” according to its Behind the Beer blog. Vizzy was first announced during the company’s Q3 2019 earnings call.
The lawsuit alleges that Molson Coors executives were aware of Brizzy’s name and branding and proceeded with Vizzy despite the similarities.
Coronavirus Affects Beer Sales and Production in China
Bars, restaurants and nightclubs across China are shutting down amid panic over the coronavirus outbreak, which has infected more than 30,000 people worldwide and resulted in more than 600 deaths, according to the Associated Press.
The closures are resulting in decreased beer sales and other disruptions to the global beer industry, according to Fortune. Anheuser-Busch InBev suspended operations at its brewery in Wuhan, the province where the outbreak began.
Danish brewer Carlsberg has reported that its on-premise sales in China have been “significantly impacted,” according to Fortune. Dutch brewer Heineken announced it was restricting employee travel to China as a precaution, according to Just Drinks.
Brooklyn Brewery Opens Tokyo Taproom
Brooklyn Brewery is continuing its international expansion, with the opening of B at K5, a tasting room in the Nihonbashi neighborhood of Tokyo, Japan.
The New York beer company called Tokyo its “first international market,” dating back to 1989 when Brooklyn Lager was imported into the city. The opening is just in time for the 2020 Summer Olympic Games in Tokyo.
International expansion is nothing new for Brooklyn, which operates several joint ventures around the globe. Brooklyn’s ties to Japan go even deeper; Japanese beer maker Kirin owns 24.5% of the company following a 2016 transaction.
Boston Beer Strikes Truly Sponsorship with Florida Panthers
Truly Hard Seltzer maker the Boston Beer Company has struck a multi-year sponsorship deal with the NHL’s Florida Panthers to make the brand the “official hard seltzer” of the team.
In a press release, the club announced that Truly “can now be found in select clubs, concession areas and bars throughout the BB&T Center.”
Boston Beer inked a five-year deal in September making Truly the “official hard seltzer” of the National Hockey League.
Craft Beer Storm Website: www.craftbeerstorm.com
If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
Subscribe to Craft Beer Storm Podcast iTunes:
https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
*** A Top 20 Podcast in Food on iTunes ***
Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
Michael Potorti
Founder/Brewer
Host of "Craft Beer Storm" Podcast
michael@craftbeerstorm.com
michael@bearairishbrew.com
*** Come visit our brewery for some delicious local craft brew! ***
Beara Brewing Co.
2800 Lafayette Road
Portsmouth, NH 03801
Tel. (857) 342-3272
www.bearairishbrew.com
Like us on
Instagram: https://www.instagram.com/bearairishbrew/?hl=en
Facebook: https://www.facebook.com/BearaIrishBrewingCo
Twitter: https://twitter.com/BearaIrishBrew
Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/
**LISTEN to our Craft Beer Storm Podcast and share with a friend**
Craft Beer Storm Podcast iTunes:
https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
Craft Beer Storm Podcast Stitcher:
https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
Craft Beer Storm Linked In:
https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
Craft Beer Storm Facebook:
https://www.facebook.com/craftbeerstorm/
Craft Beer Storm Instagram:
https://www.instagram.com/craftbeerstorm/
show less
02/14/20
(Courtesy of Brewbound – www.brewbound.com)
Future Proof Sues Molson Coors for Trademark Infringement
The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.
Austin, Texas-based Future Proof, which makes Brizzy, is seeking a jury trial, and asking the court to stop Molson Coors from using the Vizzy trademark to sell, market and distribute alcoholic beverages. The company is also seeking three times the damages outlined in the complaint plus court costs and legal fees.
Future Proof filed a trademark application for Brizzy on November, 30 2018. Brizzy launched in September 2019 in three flavors. Within 90 days of its release, Brizzy gained placements in more than 1,000 retail locations in four states: Texas, South Carolina, Georgia and Michigan. Future Proof has sold more than 10,000 cases since Brizzy’s launch.
Molson Coors plans to release Vizzy in late March. The company touts it as “the first hard seltzer made with acerola cherry, the super fruit high in the antioxidant vitamin C,” according to its Behind the Beer blog. Vizzy was first announced during the company’s Q3 2019 earnings call.
The lawsuit alleges that Molson Coors executives were aware of Brizzy’s name and branding and proceeded with Vizzy despite the similarities.
Coronavirus Affects Beer Sales and Production in China
Bars, restaurants and nightclubs across China are shutting down amid panic over the coronavirus outbreak, which has infected more than 30,000 people worldwide and resulted in more than 600 deaths, according to the Associated Press.
The closures are resulting in decreased beer sales and other disruptions to the global beer industry, according to Fortune. Anheuser-Busch InBev suspended operations at its brewery in Wuhan, the province where the outbreak began.
Danish brewer Carlsberg has reported that its on-premise sales in China have been “significantly impacted,” according to Fortune. Dutch brewer Heineken announced it was restricting employee travel to China as a precaution, according to Just Drinks.
Brooklyn Brewery Opens Tokyo Taproom
Brooklyn Brewery is continuing its international expansion, with the opening of B at K5, a tasting room in the Nihonbashi neighborhood of Tokyo, Japan.
The New York beer company called Tokyo its “first international market,” dating back to 1989 when Brooklyn Lager was imported into the city. The opening is just in time for the 2020 Summer Olympic Games in Tokyo.
International expansion is nothing new for Brooklyn, which operates several joint ventures around the globe. Brooklyn’s ties to Japan go even deeper; Japanese beer maker Kirin owns 24.5% of the company following a 2016 transaction.
Boston Beer Strikes Truly Sponsorship with Florida Panthers
Truly Hard Seltzer maker the Boston Beer Company has struck a multi-year sponsorship deal with the NHL’s Florida Panthers to make the brand the “official hard seltzer” of the team.
In a press release, the club announced that Truly “can now be found in select clubs, concession areas and bars throughout the BB&T Center.”
Boston Beer inked a five-year deal in September making Truly the “official hard seltzer” of the National Hockey League.
Craft Beer Storm Website: www.craftbeerstorm.com
If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
Subscribe to Craft Beer Storm Podcast iTunes:
https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
*** A Top 20 Podcast in Food on iTunes ***
Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
Michael Potorti
Founder/Brewer
Host of "Craft Beer Storm" Podcast
michael@craftbeerstorm.com
michael@bearairishbrew.com
*** Come visit our brewery for some delicious local craft brew! ***
Beara Brewing Co.
2800 Lafayette Road
Portsmouth, NH 03801
Tel. (857) 342-3272
www.bearairishbrew.com
Like us on
Instagram: https://www.instagram.com/bearairishbrew/?hl=en
Facebook: https://www.facebook.com/BearaIrishBrewingCo
Twitter: https://twitter.com/BearaIrishBrew
Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/
**LISTEN to our Craft Beer Storm Podcast and share with a friend**
Craft Beer Storm Podcast iTunes:
https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
Craft Beer Storm Podcast Stitcher:
https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
Craft Beer Storm Linked In:
https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
Craft Beer Storm Facebook:
https://www.facebook.com/craftbeerstorm/
Craft Beer Storm Instagram:
https://www.instagram.com/craftbeerstorm/
Information
Author | Michael Power |
Organization | Michael Potorti |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company