The entry level doesn’t need to be high
97% of churches in Australia are less than 400 people, which means they probably don’t have a large creative, media or communications team at hand. Getting started in the digital space is achievable for any church that has access to a smartphone. Increasing the production value of your content is as easy as buying a better microphone. People will put up with bad visuals, but they won’t put up with bad audio.

If we’re not interacting with people in digital places, we’re not going into all the world.

How to get started
CONTEXT is king online, not content.

Churches need to create content that speaks to the context of the people you’re trying to reach. What will it take to reach the people who live in driving distance of your building?

• Would your local community notice if your church closed down?
• Make sure they are HAPPY that your church is there.
• Let them know that the community is DIFFERENT, because your church is there.

Be for the community, before being focused on your church

• Why not shout out a local business or even another local church?
• Celebrate the people in your community who are doing great things

We need to let people know that there’s a God who loves them, and we do that by the way we interact with them, welcome them, accept them and love on them.

Church leaders in Australia have a unique opportunity to have a personal touch
We need to find out what the need is and then meet the needs of the people within our local community (schools, business, emergency services). We have the opportunity to be a place that people look to the church for advice on:

• Parenting
• Budgeting & financial stress
• Leveraging technology

Get the MOST frequently asked questions, customised to your local areas for FREE

• Get on Google and type in “What does the Bible say about” and wait.
• Google will auto-fill the most asked questions, geotagged to YOUR local area- and see the highly searched questions people are asking.
• Come up with 15 most frequently asked questions about: Faith, Jesus, God, the Bible, Christmas, and Easter. and you will have a whole year of content to preach on Sundays.

1. Provide resources that meet the physical needs of the people in your community.
2. Find out the questions people are asking and create content that answers those questions.

Can people find faith-based answers to the big questions of life? If we can do that as church leaders, we become RELEVANT.

Name your videos titles that people will actually watch
Title of the video needs to be the question you type in. To Google or YouTube.

• How do I save my marriage?
• How do I become a better dad?
• How do I stop looking at porn?

We need to be able to provide answers. It can be a short 4-minute YouTube video, a Reel, a Tik Tok. Current data shows us that the average video on YouTube is an 11-minute video, and yet most messages at church are 37 minutes.

It doesn’t need to be super polished, but it needs to be super genuine. Just do it!

Resources
MetaChurch
Dave Adamson
Wireless Microphone for Video
@aussiedave