Setting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time.

In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.

We also discuss:

• Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.
• How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.
• The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.