This is part two (final) episode in a series about Marketing Optimization Essentials. I’m updating my course #AI4, which focuses on better reporting to drive profits from marketing campaigns.

Use these insights to write better copy, help clients increase conversions, and understand what is necessary for profitable campaigns. Listen carefully; which of these essentials are you missing?

When I started teaching this course and consulting around marketing optimization in 2000, it required more custom software. But with today’s tools, you can easily automate many of these factors when you know what they are.

It’s shocking how dead privacy is today. That’s great if you have the ethic to serve your customers. With these insights, you can increase your service value and transaction size in a way customers will be delighted.

To learn more about performance metrics, invest time in reading about database marketing and direct response. Join us at https://www.AdBriefings.co.uk/...

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