DAD015 - Another Web is Possible with Jon
May 4, 2026 ·
1h 53m 15s
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Description
In this episode of Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t...
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In this episode of Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal moments that pushed him to create an ethical CRO consultancy, including turning down lucrative but misaligned clients and witnessing industry practices that prioritised short‑term wins over long‑term trust. The conversation dives into:
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- How unethical optimisation harms brands downstream
- Why trust compounds and manipulation decays
- The dangers of AI‑driven “abandoned strip mall” digital experiences
- How businesses accidentally engineer hostile customer journeys
- Why user empathy is the foundation of meaningful optimisation
- The misconceptions brands still hold about CRO
- The importance of building internal experimentation capability
- Jon’s new platform Experiment OS — a structured, scientific system for research, hypotheses, testing, analysis and decisioning
- The future of ethical optimisation and why “another web is possible”
- Another Web Is Possible — https://anotherwebispossible.co.uk (anotherwebispossible.co.uk in Bing)
- Experiment OS — https://experimentos.io
- Praxis CRM (free CRM for independents & small agencies) — https://praxiscrm.org
Information
| Author | Digital After Dark |
| Organization | Andrew Gerhardt |
| Website | - |
| Tags |
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